• 01 Be sure to mail customers rich marketing content and not just promotions, discounts and benefits - customers will appreciate marketing content that will allow them to be better and smarter consumers.

  -Incorporate relevant articles concerning your services/products in your mailings:

  -Podcasts, videos, instructions for new users, surveys and all innovative and valuable content.

  -When you enrich your mailings with diverse and high-quality content, you strengthen the customer's connection to your business and brand. If you are really good,

  -You can even turn yourself into an authority in your field and hence sales growth will be a natural and long-term process.

• 02 Incorporate a call to action in your mailing - in order to get more responses to your mailings, be sure to include calls to action in the content, which encourage the customer to be active and respond to the mailing:

  • Ask a relevant question about his buying habits

  • Allow him to express his opinion by SMS or return mail

  • Allow him to initiate a conversation with a professional advisor

  • leave details

  • to receive a family coupon to redeem at the checkout

  • Give him a reason to share your campaign, give him a good reason to interact.

  Calls to action increase customer engagement in your marketing texts and this is exactly what you are looking for: increase the amount of interactions, create a viral conversation, generate a better ROI (return on investment on the cost of advertising) reach as many people as possible...

  Important to know: once you have made the customer respond to your message, you have significantly increased the memorability of the mailing content over time. Encouraging the client to take active action completely changes the type of dialogue and its quality.

• 03 Write content with a personal tone, use personalization - combine personal content as accurate as possible in mailings.

  - The customer's name is an excellent start, but it is possible to reach a much higher level of personalization that includes consumption habits, demographic variables and more..

  - Also, it is recommended to include in the mailing the name of a contact person in the business, preferably a character that the customers know, identify with and value.

  - Incorporating the name in the message will give the mailing a personal touch and enhance the feeling of accessibility, with the goal that the mailing will not be perceived as a cold commercial message.

• 04 Write content as clearly as possible

  - Clear messages, underlines increase the reader's attention level, especially in the digital world.

  - Try to make every sentence in your email have meaning and value, try not to make it too long unless you really need to.

  - Use graphic elements to avoid creating a text sequence that is too long.

  - Don't use abbreviations that are not well-known.

• 05 Don't be too brief to save costs

  - Mailing costs have fallen in recent years by hundreds of percent and made it cheap and accessible to every business.

  - Take advantage of this to write well-written, clear, and eloquent content.

• 06 Multimedia is a wonderful tool, be sure to use it correctly

  Adding a link in SMS or email messages allows you to significantly enrich the content you send, however, remember that the opening percentage for links is still relatively low and that if your goal is to receive feedback from the customer, using links can be detrimental and sometimes it is better to use text-only tools such as regular SMS.

• 07 Verify the quality of the mailing before sending it to all customers

  - Before sending, send the mailing to a number of recipients who are not involved in the process. Ask them to express their opinion on the level of writing, the content, its length, and complexity. It is recommended that you do not be your own critics.

  A/B Testing Have you reached the final stage and are still undecided? "Cut" two experimental groups from the customer database with similar variables, and send each of them the two versions you are debating between.

  - There is a very good chance that the results of the opening percentages of each of the campaigns will show you which version is the best to send, or you may discover that both versions are not good enough and do not achieve the goals.

• 08 Improve the customer database

  - Adapt the content to each customer accordingly His interests, his demographic characteristics, his consumption habits, and more… Your customers, just like you, will appreciate a quality, personalized dialogue.

  - It is important to us that you send them professionally and accurately. Remember that not all of your customers need to receive all of the mailings.

  - Professional management of the digital world in the organization in general and of the mailings in particular will contribute greatly to strengthening brand loyalty, increasing open rates, reducing abandonment rates and requests for blocking from mailings, and more…

EPHONE will help you be more successful, it will perform a wide range of actions in parallel with you, which will increase productivity Yours and the quality of execution. The system is able to perform many marketing activities and initiate communication with customers, and in addition, it offers you a complete platform for managing organizational tasks, both in marketing with customers and in internal organizational management through the task system.

Both at the system level, it will perform various actions and tasks for you that you do not currently have access to, or whose level of execution is not good enough.

Using the digital tools in the system, you can choose whether the action will be performed manually or completely automatically.

Allows you to significantly improve productivity and streamline the organization by performing a wide range of actions that are currently performed by the staff or are not performed at all.